An integrated campaign for the online beauty retailer feelunique.com, that celebrates everyone's individuality. The campaign launched with TV and a series of individual typographic posters all with the proclamation "It's all about me".

At the same time we launched a Facebook App which let people play with a range of graphics, backgrounds and fonts to create their own individual T-shirt design with the line "It's all about me". Each design was entered into a monthly competition and each winner was encourgaed to upload a photo of themselves wearing their T-shirt to Facebook, Instagram or Twitter (#feelunique) to be in with a chance of winning £200 of feelunique.com vouchers.